Museum as Trailhead.
The Trailhead to Utah is a digital ecosystem at the new Natural History Museum of Utah. It consists of touchscreen kiosks, a mobile guide that Museum visitors access on their personal smartphones and a web portal for post-visit exploration.
The Trailhead to Utah explores concepts in natural history, tells the stories behind the exhibits, provides additional access to the Museum’s collections and serves as a "trailhead" to explorations of the natural wonders throughout the state of Utah.
The heart of the Trailhead program is the smartphone guide which includes 80 stops with audio interpretation, slide shows, interactive features, and quizzes. The Trailhead is organized around four thematic trails: Highlights, Energy, Sustainability, and Inspired by Nature. Each Trailhead stop also includes “Go Further” Features with links to related collections objects, deeper content and relevant places to visit in Utah.
On the backend, an integrated Drupal content management system allows non-technical Museum staff to update and maintain content on the kiosks, smartphone guide and web portal. Mediatrope designed and developed the Trailhead system including the production of 80 stops of original multimedia content. We were thrilled to collaborate with world-renowned exhibit designers Ralph Appelbaum Associates on the Trailhead concept and planning.